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Founding Story

The original intent of colonial conquest of the Indian subcontinent was a desire for domination of the spice trade. 400ish years later, as a young woman born and raised in postcolonial Mumbai, working at the intersection of food and culture, I was slowly discovering that not much about that system had changed. Farmers made no money, spices changed hands upwards of 10 times before reaching the consumer, and the final spice on your shelf was usually an old, dusty shadow of what it once was.

So in 2016, I booked a one way ticket home to Mumbai and signed myself up for 7 months of highly unpaid market research, 40+ farm visits, endless un-answered phone calls, a squishy motorbike ride through rice paddy, and one life-changing meeting with the good folks at the Indian Institute of Spices Research.

A lot of processing of doubts and fears later, 23 year old Sana founded Diaspora Co. in the fall of 2017 with just one spice - Pragati Turmeric - sourced from an equally young and idealistic farm partner, our now dear friend Mr. Prabhu Kasaraneni. But from our very first day, the big, audacious dream was to grow a radically new, decidedly delicious and truly equitable spice trade, to push a broken system into an equal exchange, and to have a lot of fun doing it.

Today, we source 30 single origin spices from 150 farms across India and Sri Lanka. We're proud to pay our farm partners an average of 6x above the commodity price. In a system where fair trade is a mere 15% premium, we pay what we believe to be a living wage, an investment in the kind of leadership and land stewardship that will build climate resilience and more delicious food systems.

Being in this community is about connecting deeply with the culture and heritage of the regions that we source from, and about learning as we go. Complicating and deepening what "Made in South Asia" means, and how we tell our own stories of freedom, struggle, and diaspora through food.

With love & in community,
Sana Javeri Kadri

DIASPORA Co.

Team

Wholesale Manager
Namita Chandra
She
Hometown
Billerica, MA on unceded Massachusett Land
Work Superpower
Well timed zoom reactions
Graphic Designer
Swasti Mittal
She / Her
Hometown
San Mateo, CA on unceded Ramaytush Ohlone Land
Work Superpower
Evolving how Diaspora Co. shows up in the world
Recipe Editor
Asha Loupy
She / Her
Hometown
Kolkata, India. Raised in Sacramento, CA on unceded Nisenan Land
Work Superpower
Creating and adapting recipes that'll become your best friend in the kitchen!
Illustrator
Aleesha Nandhra
She / Her
Hometown
London, UK
Work Superpower
Tiger depiction department
E-Commerce Manager
Dena Holper
She / Her
Hometown
Humboldt County, CA on unceded Wiyot Land
Work Superpower
Babysitting our products on the interwebs
Office Manager
Eve Javey
They / them
Hometown
Los Gatos, CA on unceded Awaswas land
Work Superpower
Choreographing dances to hold music
USA Operations Manager
Wynne McAuley
She / Her
Hometown
Barrington, Rhode Island on unceded Sowams land
Work Superpower
Guiding spices as they go from port to final product
India Operations Manager
Sayed Ishtiyaque
He / Him
Hometown
Mumbai, India
Work Superpower
Moving heaven and earth to quickly move freshly harvested spices from our most remote farm partners onto a waiting ship/airplane
CEO & FOUNDER
Sana Javeri Kadri
She / Her
Hometown
Mumbai, India
Work Superpower
Telling visual stories & building community through food
Business Development
Pooja Bag
She / Her
Hometown
Naperville, IL on unceded Kiikaapoi land
Work Superpower
Trello-based magic tricks & using data to drive decisions
Customer Care Associate
Gagan Singh
She / Her
Hometown
Nawanshahr, Punjab
Work Superpower
Order Crystal Ball
Marketing Manager
Virali Dave
She / Her
Hometown
Nutley, NJ on unceded Munsee Lenape land
Work Superpower
Meme Queen